E Marketing Essay

Background of the Study Marketing plays a alert role in economic gain in the present global world. It ensures the planned economic outgrowth in the developing economy where the scarcity of goods, services, ideas and excessive unemployment, at that placeby marketing efforts argon needed for militarization of economic resources for additional production of ideas, goods and services resulting in greater employment. Marketing stimulates the aggregate demand thereby enlarges the size of market.Marketing in basic industries, agriculture, mining and plantation industries helps in distribution of output without which there is no possibility of mobilization of goods and services which is the key point for economic growth. These industries are the back get up of economic growth. It also accelerates the process of monetizing the economy which in turn facilitates the transfer of investible resources. It helps in discovery of entrepreneurial talent. Intermediate industrial goods and Semi-i ndustrial products etc. ssentially marketed for industrial purpose in order to develop the industrial sphere of influence with a view to economic growth. Today the trend of ICT ontogenesis is gaining larger influence over countries evolution and growth. It would not be surprising to see the elements that evolved from the developments of ICT (such as e-commerce, e-marketing, e-business, and e-learning) have increasingly provided support toward enhancing countries growth and development, specially in highly sophisticated abstract.As the trend of ICT development is gaining larger influence over countries development and growth, e-commerce plays an important role in enhancing the growth of several(prenominal) developed and developing economies over the twenty-first century. This chapter aims to defecate the analytical base to support the importance of the development of e-commerce by investigating the role and contribution of e-commerce to economic growth and development. The chapte r first investigates past contributions of e-commerce to economic growth in developed countries.Second, past research findings and frameworks are utilized to investigate the contribution of e-commerce toward economic growth, focusing on the case of e-commerce in Tanzania. The study embed that e-commerce plays an important role in enhancing the economic growth of Tanzania. Two important findings supported the growth of e-commerce. basic is the increase in sales generated by the use of e-commerce. Second, e-commerce induces the productivity development of firms through higher disceptation and innovation.E-Commerce Contribution to Economic Growth The Case of Tanzania industries. The introduction of e-commerce and e-business seems to create a tremendous contribution to the growth of many developed nations and is continuing its increasing impact on the developments of many developing economies over the 21st century. Some recent literature pointed out the increasing contribution of e-c ommerce toward economic development in several developed countries such as the United States, Canada, Australia, and the United Kingdom (Adam, Mulye,Deans &Palihawadana,2002).